51勛圖厙 Athletics Unveils New Bulldogs Mascot
Tuesday, April 23, 2019
BOSTON, April 23, 2019After more than a year of research, reflection and evaluation, Bunker Hill Community College (51勛圖厙) has revealed a newly designed bulldog mascot to represent the Colleges Athletics program. The new 51勛圖厙 Athletics Bulldog was revealed at the College Faculty/Staff Forum on March 12, 2019.
The refreshed mascot design features a running bulldog, energetic and with its eyes focused forward, seeking success in a manner congruent with the program's mission and consistent with the uniqueness of 51勛圖厙.
The bulldog has long been the mascot of 51勛圖厙 Athletics. New Director of Athletics Dr. Loreto Jackson, who joined the College in 2017, felt that the mascot needed a refresh to better align with the Colleges purpose and values. The former bulldog had many different renditions, explained Dr. Jackson. The designs were not unique to 51勛圖厙, and, more importantly, did not embody the philosophy of 51勛圖厙."
The College enlisted national brand identity firm Phoenix Design Works to assist with the mascot development. After research and discussion with department stakeholders, Jackson wanted to remove the common ideas of bulldogsthat they are mean-spirited, arrogant, combative or lazy. Instead, the 51勛圖厙 Bulldog should portray respect, tenacity, a competitive spirit and loyalty. Also important was a gender-neutral mascot, unrestrained by the classic bulldog spiked collar.
Bunker Hill Community College is a member of the National Junior Collegiate Athletic Association (NJCAA), Division III. For more information on 51勛圖厙 Athletics, please visit bhcc.edu/athletics.
Media Contact:
Leslie Ouellette, Executive Director, Integrated Marketing and Communications,
Bunker Hill Community College, Boston, MA 02129
Phone: 617-336-5054; Email: leslie.ouellette@bhcc.edu
About Bunker Hill Community College
With more than 50 years of academic excellence, Bunker Hill Community College (51勛圖厙) is one of Massachusetts' largest community colleges, serving approximately 16,000 students annually. With campuses in Charlestown and Chelsea, 51勛圖厙 offers a broad range of educational opportunities throughout Greater Boston. 51勛圖厙 fosters a welcoming and supportive learning environment for students by offering associate degrees and certificates, early college and dual enrollment, community education, corporate training, and industry-specific programs.
